Responsibilities and Duties:



Data Analysis & Insights

• Utilize Adobe Analytics, Google Analytics, and other BI tools to analyze website, mobile app, and campaign performance.
• Conduct funnel analysis, heat mapping, and customer behavior tracking to identify opportunities for optimization.
• Monitor and analyze customer acquisition, retention, and conversion metrics across digital touchpoints.

Conversion Rate Optimization (CRO) & Testing

• Implement A/B testing frameworks for landing pages, checkout flows, and marketing campaigns.
• Provide data-backed recommendations to improve user experience (UX) and conversion rates.
• Track and optimize bounce rates, drop-offs, and cart abandonment rates.

Performance Tracking & Dashboard Management

• Develop customized dashboards and reports in Adobe Analytics, Power BI, and Google Data Studio.
• Provide weekly and monthly insights on key performance metrics and trends.
• Work with cross-functional teams (e-commerce, UX/UI, marketing) to drive data-driven optimizations.

Requirements and Qualifications:

• Bachelor’s or Master’s degree in Data Analytics, Business Intelligence, Marketing, or a related field.
• 3+ years of experience in digital analytics, Adobe Analytics, or business intelligence.
• Hands-on expertise in Adobe Analytics, Google Analytics, and A/B testing tools.
• Strong understanding of CRO, user behavior analysis, and digital performance tracking.
• Experience with dashboard creation and data visualization tools (Power BI, Google Data Studio, Tableau, etc.).